REPORT OF THE EVALUATIVE COPY TEST OF A NEW NHTSA COMMERCIAL SLEEPING MAN: 60

As part of an ongoing program of research to evaluate the effectiveness of NHTSA's commercials, copy tests were conducted prior to the release of the previous two character representations in a commercial -- which were Bartender and Teddy. As a result of that test, NHTSA was able to determine the ability of these commercials to effectively educate and persuade those target respondents who were exposed to the commercials.

• Corporate Authors:

  Grey Advertising Incorporated

  777 3rd Avenue
  New York, NY  United States  10017

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 1976-11

Media Info

• Pagination: 43 p.

Subject/Index Terms

• TRT Terms: Alcoholic beverages; Broadcasting; Evaluation; Mass communication; Mass media; Metropolitan areas; Prevention; Project management; Publicity; Research management; Safety; Television; Traffic crashes
• Uncontrolled Terms: Motor vehicle accidents; Persuasion (Psychology)
• Geographic Terms: California; Illinois; New York (State)
• Subject Areas: Administration and Management; Research; Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00147360
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: 10400-603BF, DOT-HS-802-078
• Contract Numbers: DOT-HS-5-01256
• Files: NTIS, USDOT
• Created Date: Mar 15 2002 12:00AM