THE MARKETING OF PUBLIC TRANSPORTATION: METHOD AND APPLICATION

The report presents a methodology for determining community desires and attitudes concerning transportation mode selection and design, with an emphasis on improving and marketing public transportation modes. Empirical data are presented and analyzed for the Austin, Texas area, drawn from 293 respondents representing the general adult community and its leadership. Findings are shown for the key attributes of transportation modes chosen for commuter trips, as well as shopping trips, as seen by potential converts to public transportation. Market profiles are drawn for these target groups, and marketing strategies are suggested relating the modal features to be stressed, demographic groups appealed to, promotional messages, appropriate communication media, and methods of financing public transportation.

• Corporate Authors:

  University of Texas, Austin

  Council for Advanced Transportation Studies
  Austin, TX  United States  78712

  Department of Transportation

  Office of University Research, 1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • ALPERT, M
  • DAVIES, S
• Publication Date: 1975-1

Media Info

• Pagination: 75 p.

Subject/Index Terms

• TRT Terms: City planning; Communities; Local government; Marketing; Planning; Promotion; Public participation; Urban development; Urban transportation
• Geographic Terms: Texas
• Subject Areas: Planning and Forecasting; Society;

Filing Info

• Accession Number: 00147289
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: RR-19, DOT/TST-75/142
• Contract Numbers: DOT-OS-30093
• Files: NTIS, ATRI, USDOT
• Created Date: Mar 15 2002 12:00AM