A RANGE OF LURES FOR ATTRACTING TRAFFIC

This article describes the results of a survey of managers of small airports. Small and non-hub airports struggle when trying to compete with their larger neighbors on the "fare" playing field. As a result, these smaller airports have initiated ingenious marketing strategies and promotions to attract travelers.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/07445326
• Corporate Authors:

  AAAE Service Corporation, Incorporated

  4212 King Street
  Alexandria, VA  United States  22302
• Authors:
  • Cook, B
• Publication Date: 1998-7

Language

• English

Media Info

• Pagination: p. 12-17
• Serial:
  • Airport Magazine
  • Volume: 10
  • Issue Number: 3
  • Publisher: AAAE Service Corporation, Incorporated
  • ISSN: 0744-5326

Subject/Index Terms

• TRT Terms: Airports; Hubs; Marketing; Promotion
• Uncontrolled Terms: Small airports
• Subject Areas: Aviation; Terminals and Facilities;

Filing Info

• Accession Number: 00753373
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 26 1998 12:00AM