THE NAME OF THE GAME? BRANDING

SUBTITLE: "A NEW BROOM SWEEPS WELL" SAYS AN ITALIAN PROVERB -- AND COMPANIES TODAY ARE NO STRANGERS TO CLEANING HOUSE AND REINVENTING THEMSELVES WITH MODERN, GLOBAL NAMES. FIND OUT HOW THREE LOGISTICS COMPANIES REBRANDED THEIR CORPORATE ASSETS AND THE CHALLENGES THEY FACED FINDING THE PERFECT NAME.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • INBOUND LOGISTICS, V. 22, NO. 7 (JULY 2002), P. 131-136: ILL.
• Authors:
  • O'REILLY, JOSEPH
• Publication Date: 2002-7

Language

• English

Media Info

• Serial:
  • Inbound Logistics
  • Publisher: Thomas Publishing Company
  • ISSN: 0888-8493
  • Serial URL: http://www.inboundlogistics.com

Subject/Index Terms

• TRT Terms: Contracting; Logistics; Marketing
• Subject Areas: Administration and Management; Freight Transportation;

Filing Info

• Accession Number: 00918871
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Oct 8 2002 12:00AM