DRINK-DRIVING PROPAGANDA IN SYDNEY, AUSTRALIA: EVALUATION OF FIRST STAGE, INFORMATION CAMPAIGN

The report evaluates the first of two drink-driving campaigns sponsored by the NSW government. The first-stage, information campaign had three objectives: (1) to increase awareness of the relationship between drinking and driving and serious traffic crashes. (2) to increase awareness of the breathalyser legislation and the penalties contained in it. (3) to increase awareness of the amount of alcohol required to break the law. The effect of the campaign was measured by controlled before-and-after surveys. After the campaign there was a measurable increase in knowledge in the areas defined by these objectives. /TRRL/

• Corporate Authors:

  New South Wales Dept of Motor Transport, Australia

  Traffic Accident Research Unit, Rothschild Avenue
  Sydney, New South Wales 2018,   Australia 
• Authors:
  • Freedman, K
  • Henderson, M
  • Wood, R
• Publication Date: 1975-6

Language

• English

Media Info

• Features: References; Tables;
• Pagination: 63 p.

Subject/Index Terms

• TRT Terms: Alcohol breath tests; Before and after studies; Blood alcohol levels; Crimes; Drunk drivers; Drunk driving; Economic efficiency; Evaluation and assessment; Fatalities; Intoxication; Laws; Legislation; Penalties; Publicity; Surveys; Traffic crashes
• Uncontrolled Terms: Efficiency
• ITRD Terms: 1542: Alcohol test; 1553: Blood alcohol content; 2231: Drunkenness; 5911: Efficiency; 9020: Evaluation (assessment); 1556: Legislation; 1516: Offence; 1502: Penalty; 8573: Publicity
• Subject Areas: Economics; Highways; Law; Safety and Human Factors; Security and Emergencies; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00142800
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Report/Paper Numbers: Report 2/75 Monograph
• Files: ITRD, TRIS
• Created Date: Aug 4 1977 12:00AM