TARGETED MARKETING..

SUBTITLE: THROUGH STRATEGIC PROMOTIONAL CAMPAIGNS AND THE USE OF INNOVATIVE MARKETING TOOLS, THE PLA HAS REVITALISED ITS COMMERCIAL ACTIVITIES AND CREATED A POWERFUL BRAND IN THE SHIPPING COMMUNITY.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • CONTAINER MANAGEMENT, NO. 219 (MAR. 2004), P. 30-31: ILL.
• Publication Date: 2004-3

Language

• English

Media Info

• Serial:
  • Container Management
  • Publisher: Baltic Publishing, Limited
  • ISSN: 0269-7726

Subject/Index Terms

• TRT Terms: Marketing; Ports
• Geographic Terms: London (England)
• Subject Areas: Marine Transportation; Terminals and Facilities;

Filing Info

• Accession Number: 00956791
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 6 2004 12:00AM