STRAIGHT EYE FOR THE GAY BUYER

SUBTITLE: THE U.S. MAY BE CONFLICTED OVER THE ISSUE OF GAY MARRIAGE, BUT AUTO MAKERS -- AND THE REST OF CORPORATE AMERICA -- ARE ACTIVELY COURTING GAY AND LESBIAN CONSUMERS.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • WARD'S AUTO WORLD, V. 40, NO. 4 (APR. 2004), P. 36-40: ILL.
• Authors:
  • SCHWEINSBERG, CHRISTIE
• Publication Date: 2004-4

Language

• English

Media Info

• Serial:
  • Ward's Auto World
  • Publisher: Ward's Communications
  • ISSN: 0043-0315
  • Serial URL: http://wardsauto.com

Subject/Index Terms

• TRT Terms: Advertising; Automobiles; Marketing
• Subject Areas: Vehicles and Equipment;

Filing Info

• Accession Number: 00956586
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 6 2004 12:00AM