INCENTIVES.

SUBTITLE: THEY'RE THE INDUSTRY'S WORST ENEMY AND BEST FRIEND. EITHER WAY, INCENTIVES ARE THE NEW REALITY. AND AUTO MAKERS ARE FINDING WAYS TO COPE.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • WARD'S AUTO WORLD, V. 39, NO. 8 (AUG. 2003), P. 36-42: ILL.
• Authors:
  • PRIDDLE, ALISA
  • ZOLA, DAVID E
• Publication Date: 2003-8

Language

• English

Media Info

• Serial:
  • Ward's Auto World
  • Publisher: Ward's Communications
  • ISSN: 0043-0315
  • Serial URL: http://wardsauto.com

Subject/Index Terms

• TRT Terms: Automobiles; Marketing
• Subject Areas: Vehicles and Equipment;

Filing Info

• Accession Number: 00953003
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jan 7 2004 12:00AM