MASS TRANSIT GUIDELINES VERSUS A CONSUMER ORIENTATION IN PUBLIC TRANSPORTATION SYSTEMS

This paper evaluates present and proposed mass transit guidelines that contain level-of-service criteria for public transportation. The limited scope of public transportation services that is typically contained within such guidelines is emphasized. The rationale presented supports the need for expansion of these guidelines to include the total range of public transportation alternatives and a consumer orientation. A review of the research concerning the attitudes of the ridership of transit systems illustrates the existing gap between the transit desired and that proposed in the guidelines. Areas for further research are also given, and a time frame for change in which public marketing of urban transportation systems is discussed and set in perspective is given. /Author/

• Record URL:
  http://onlinepubs.trb.org/Onlinepubs/trr/1977/625/625-009.pdf
• Record URL:
  https://scholar.google.com/scholar_lookup?title=MASS+TRANSIT+GUIDELINES+VERSUS+A+CONSUMER+ORIENTATION+IN+PUBLIC+TRANSPORTATION+SYSTEMS&author=R.+Mundy&publication_year=1977
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309026504
• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Transit Service Characteristics. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Mundy, Ray A
• Conference:
  • 56th Annual Meeting of the Transportation Research Board
  • Location: Washington District of Columbia, United States
  • Date: 1977-1-24 to 1977-1-28
• Publication Date: 1977

Media Info

• Media Type: Print
• Features: Figures; References;
• Pagination: pp 33-37
• Monograph Title: Transit planning and operations
• Serial:
  • Transportation Research Record
  • Issue Number: 625
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Consumers; Guidelines; Level of service; Marketing; Public transit; Ridership; Urban transportation
• Subject Areas: Highways; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 00168068
• Record Type: Publication
• ISBN: 0309026504
• Files: TRIS, TRB
• Created Date: Jan 30 1981 12:00AM