MORE ACCURATE FORECASTS GIVE SALES, OPERATIONS PLANNING NEW LIFE AT SARA LEE UNIT

SUBTITLE: MOVING THE FORECASTING RESPONSIBILITY TO A NEW DEMAND-PLANNING GROUP ENABLED THE HOUSEHOLD AND BODY CARE DIVISION OF SARA LEE CORP. TO GREATLY INCREASE FORECAST ACCURACY AND IMPROVE CUSTOMER SERVICE.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • GLOBAL LOGISTICS & SUPPLY CHAIN STRATEGIES, V. 7, NO. 3 (MAR. 2003), P. 42-46: ILL.
• Authors:
  • MURPHY, JEAN V
• Publication Date: 2003-3

Language

• English

Media Info

• Serial:
  • Global Logistics & Supply Chain Strategies
  • Publisher: Keller International Publishing Corporation
  • ISSN: 1525-4887
  • Serial URL: http://www.supplybrainchain.com

Subject/Index Terms

• TRT Terms: Forecasting; Logistics
• Subject Areas: Freight Transportation; Planning and Forecasting;

Filing Info

• Accession Number: 00949482
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 7 2003 12:00AM