ROLE FOR MARKETING IN PUBLIC TRANSPORT

Firstly, marketing is defined and a rationale for its incorporation into the operation of public transport is presented. Next, some marketing techniques are discussed and finally, two case studies are presented and an illustration of application in Australia. /TRRL/

• Supplemental Notes:
  • Proceeding of the Institution of Engineers, Australia Engineering Conference 1977, Cooma, Australia, March 14-18, 1977.
• Corporate Authors:

  Institution of Engineers

  11 National Circuit
  Barton, A.C.T.,   Australia 
• Authors:
  • Sorraghan, R
  • Stark, S
• Publication Date: 1977-3

Language

• English

Media Info

• Features: Figures; References;
• Pagination: p. 32-38
• Serial:
  • Publication of: Institution of Engineers, Australia
  • Publisher: Institution of Engineers

Subject/Index Terms

• TRT Terms: Conferences; Consumer preferences; Economics; Marketing; Mode choice; Public transit; Publicity; Transportation; Transportation planning; Travel demand
• Uncontrolled Terms: Use
• Geographic Terms: Australia
• ITRD Terms: 287: Attractiveness (transp); 8006: Australia; 8525: Conference; 277: Marketing; 8573: Publicity; 9084: Use
• Subject Areas: Economics; Planning and Forecasting; Society; Transportation (General); I10: Economics and Administration; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00165559
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Report/Paper Numbers: Analytic
• Files: ITRD, TRIS, ATRI
• Created Date: Jun 14 1981 12:00AM