TRUCK BRAND MANAGERS STRESS IMPORTANCE OF FLEETS IN THEIR MARKETING PLANS..

SUBTITLE: IN INTERVIEWS WITH BRAND MANAGERS FOR FORD F-SERIES PICKUPS, GMC SIERRA, CHEVROLET SILVERADOS, AND DODGE TRUCKS, ALL SAY THEY WORK CLOSELY WITH THEIR COMPANY'S FLEET OPERATIONS IN DEVELOPING THE PRODUCTS.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • AUTOMOTIVE FLEET, V. 38, NO. 2 (DEC. 1998), P. 46-52: ILL.
• Publication Date: 1998-12

Language

• English

Media Info

• Serial:
  • Automotive Fleet
  • Publisher: Bobit Publishing Company
  • ISSN: 0005-1519
  • Serial URL: http://www.fleet-central.com/af/home.cfm

Subject/Index Terms

• TRT Terms: Design; Fleet management; Light trucks; Vehicle fleets
• Identifier Terms: Ford automobile
• Uncontrolled Terms: Ford trucks
• Subject Areas: Design; Motor Carriers;

Filing Info

• Accession Number: 00891806
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 13 1999 12:00AM