BLEMISHES: BANISHED!.

SUBTITLE: CONVINCING CONSUMERS TO CONVERT TO A CREAM-BASED SOUP IS NO EASY TASK IN A COUNTRY WHERE BROTH REIGNS SUPREME. IN CAMPBELL'S SUCCESSFUL PENETRATION OF THE JAPANESE MARKET, DESICCANTS PLAYED A CENTRAL ROLE.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00915737
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Aug 27 2002 12:00AM