CAR-POOL INFORMATION PROJECT: INNOVATIVE APPROACHES IMPROVE RESULTS

The purpose of this paper is to describe and evaluate the Wilkes-Barre car-pool information system. The car-pool information project was one of three elements that comprised the Transportation Action Plan for Energy Conservation in Wyoming Valley. Three approaches were used to compile the data base from which car-pool lists could be formulated. Each approach was aimed at a different target population, and their results were markedly different. The area wide approach included radio, television, and newspaper marketing effort to provide public information on the use and value of car-pooling. The major employers program included the use of grid map, posting announcements, and distributing forms. The third alternative, labor union participation, provided names and other necessary information on their members. The evaluation process was directed at measuring the incremental impact of the program to create transit use of car-pooling beyond that which was already being practiced. The relatively low level of new car-pool information in the study area in 1974 was attributed to the following factors: There were no incentives to car poolers, or disincentives for single-occupant cars. For the duration of the car-pool information system, gasoline was plentiful in the area. At the beginning of the project, the area already had a high level of car pooling and transit use. And, during the project, the unemployment rate in the area hindered new car-pool formation.

Media Info

  • Media Type: Print
  • Features: References; Tables;
  • Pagination: pp 16-18
  • Monograph Title: Innovations in Transportation System Planning
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00163926
  • Record Type: Publication
  • ISBN: 0309025982
  • Report/Paper Numbers: Intrm Rpt.
  • Files: TRIS, TRB
  • Created Date: Oct 13 1977 12:00AM