COUNTING ON LOYALTY: IF AIRLINES VALUE THE LOYALTY OF THEIR BEST CUSTOMERS THEN THEY SHOULD RECOGNIZE THE VALUE OF THE FREQUENT FLIER MILES WHICH KEEP THEM LOYAL.

No abstract provided.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/42806789
• Supplemental Notes:
  • P. 84-86: COL. ILL.; AIRLINE BUSINESS. VOL. 17, NO. 5 (MAY 2001)
• Authors:
  • KILLISLY, NADJA
  • BHAGWANANI, RAVINDRA
• Publication Date: 2001

Language

• English

Media Info

• Serial:
  • Airline Business
  • Publisher: Reed Business Information, Limited
  • ISSN: 0268-7615
  • Serial URL: http://www.airlinebusiness.com

Subject/Index Terms

• TRT Terms: Airlines; Customer service; Frequent flyer programs; Marketing
• Subject Areas: Aviation;

Filing Info

• Accession Number: 00908956
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: TLIB
• Created Date: Sep 27 2001 12:00AM