SELLING YOUR SEATS

SUBTITLE: ADVERTISING HAS BECOME AN INCREASINGLY IMPORTANT TOOL FOR AIRLINES AS COMPETITION HAS INCREASED. FOR LOW-COST OPERATORS, THE ASSOCIATED COSTS REPRESENT A LARGE PART OF THEIR MARKETING BUDGET. ALEXANDRA LENNANE LOOKS AT THE LATEST DEVELOPMENTS.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • AIRCRAFT ECONOMICS, NO. 55 (APR. 2001), P. 27-29: ILL.
• Authors:
  • LENNANE, ALEXANDRA
• Publication Date: 2001-4

Language

• English

Media Info

• Serial:
  • Aircraft Economics
  • Publisher: Euromoney Publications
  • ISSN: 0966-7857
  • Serial URL: http://www.aircrafteconomics.com

Subject/Index Terms

• TRT Terms: Advertising; Air transportation; Air travel; Passenger service
• Subject Areas: Aviation; Passenger Transportation;

Filing Info

• Accession Number: 00908387
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 20 2001 12:00AM