CONSUMERS, INFORMATION, AND MARKETING EFFICIENCY AT GM, 1921-1940

No abstract provided.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • BUSINESS AND ECONOMIC HISTORY, V. 25, NO. 1 (FALL 1996), P. 186-195.
• Authors:
  • CLARKE, SALLY
• Publication Date: 1996

Language

• English

Media Info

• Serial:
  • BUSINESS AND ECONOMIC HISTORY
  • Publisher: General Motors Corporation

Subject/Index Terms

• TRT Terms: Automobile industry; History
• Subject Areas: History; Vehicles and Equipment;

Filing Info

• Accession Number: 00885637
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 9 1998 12:00AM