PLANNING AND MARKETING FOR DESTINATION SERVICES: HOW SPECIAL SERVICES CAN ADD TO YOUR RIDERSHIP BASE
Discretionary riders are increasingly becoming an integral element in attracting new customers and increasing ridership for public transportation systems. These riders, whether going to special events, work or school are essential to adding riders to the system and attracting long term customers. Planning, advertising and marketing for "destination services: has become a staple of the service delivery concept for the Bi-State Development Agency. A myriad of destination oriented services, marketed to specific audiences, had resulted in millions of new riders for the transit system. This destination and special event market provides Bi-State with new customers and a regular revenue stream during non-peak hours. This is a critical market to attracting first time customers to the service and is one that is deliberately and carefully pursued by Bi-State. Planning and Marketing for destination services can be extremely successful when the service is designed to be fun, convenient and interesting. Bi-State is already planning for its next generation of destination services.
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Corporate Authors:
American Public Transportation Association
1201 New York Avenue, NW
Washington, DC 20005 -
Authors:
- Huffer, M E
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Conference:
- Proceedings of the 1997 APTA Bus Operations, Technology & Management Conference
- Location: Miami, Florida
- Date: 1997-5-4 to 1997-5-7
- Publication Date: 1997-5
Language
- English
Media Info
- Pagination: p. 18-20
Subject/Index Terms
- TRT Terms: Advertising; Governments; Market research; Origin and destination; Planning; Public service; Public transit; Ridership; Service agencies
- Old TRIS Terms: Special service
- Subject Areas: Administration and Management; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration;
Filing Info
- Accession Number: 00740338
- Record Type: Publication
- Files: TRIS
- Created Date: Sep 12 1997 12:00AM