THE MIS-MARKETING OF TRANSIT

The author postulates that urban planners have mis-marketed suburban transit by promoting it as the fast way to work. The good news is that marketing transit honestly will cost almost nothing, and should bring in riders. If it is marketed honestly -- as a slow way to work, but a fast way to the bank and to home ownership -- transit can be the best friend of the suburbs, the cities, the environment and the commuter.

• Corporate Authors:

  Champlain Planning Press

  PO Box 4295
  Burlington, VT  United States  05406-4295
• Authors:
  • Hare, P H
• Publication Date: 1997

Language

• English

Media Info

• Features: Figures;
• Pagination: p. 10-12
• Serial:
  • PLANNING COMMISSIONERS JOURNAL
  • Issue Number: 22
  • Publisher: Champlain Planning Press

Subject/Index Terms

• TRT Terms: Cost control; Marketing; Mobility; Savings; Suburbs; Transit riders
• Uncontrolled Terms: Cost savings
• Subject Areas: Economics; Finance; Passenger Transportation; Public Transportation;

Filing Info

• Accession Number: 00739963
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 14 1997 12:00AM