THE PUBLIC RELATIONS ROLE OF THE PROJECT MANAGER ON TRANSPORT INFRASTRUCTURE SCHEMES

This paper introduces and defines public relations (PR) as a business function, and considers the additional PR skills required by project managers today, and the support needed within an organisation's total PR programme. It illustrates the strategy and role of PR in a current transport infrastructure project in the UK. Modern project managers need to view their work from a much more holistic perspective. Promises to clients and company reputations become useless if the completed project does not meet established requirements. The success of transport infrastructure projects especially depends on the organisation and its project management team maintaining good relations with various people and organisations (stakeholders) who are affected by the work. Many processes and techniques constitute an effective PR strategy and programme. The many project management skills required today are a combination of technical, legal, administrative, and people skills. Each stage of the project life cycle should be addressed. A project's PR strategy should be developed alongside the overall project strategy, with organisational support provided for additional PR requirements. Details are given of the PR strategy and programme, being adopted by a major contractor on a current very complicated road scheme. For the covering abstract, see IRRD 890379.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0860502961
• Corporate Authors:

  PTRC Education and Research Services Limited

  Glenthorne House, Hammersmith Grove
  London W6OL9,   England 
• Authors:
  • PREECE, C
  • MOODLEY, K
  • GRAHAM, C
• Conference:
  • ROADS: FINANCE, PROVISION AND OPERATION. PROCEEDINGS OF SEMINAR G HELD AT THE PTRC EUROPEAN TRANSPORT FORUM, BRUNEL UNIVERSITY, ENGLAND, 2-6 SEPTEMBER 1996
• Publication Date: 1996

Language

• English

Media Info

• Features: References;
• Pagination: 9 p.

Subject/Index Terms

• TRT Terms: Administration; Communications; Conferences; Contractors; Organizations; Personnel; Public relations; Road construction
• ITRD Terms: 155: Administration; 9098: Communication; 8525: Conference; 136: Contractor; 9057: Organization (association); 102: Personnel; 8575: Public relations; 3665: Road construction
• Subject Areas: Administration and Management; Construction; Data and Information Technology; Society;

Filing Info

• Accession Number: 00739481
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• ISBN: 0-86050-296-1
• Files: ITRD
• Created Date: Aug 28 1997 12:00AM