EVALUATION OF PHASE 3 OF THE "SMARTRAVELER" ADVANCED TRAVELER INFORMATION SYSTEM OPERATIONAL TEST

The objectives of the Phase III evaluation are to: evaluate the public acceptance and utility of the information provided by SmarTraveler, especially compared with information sources, such as broadcast media traffic reports; determine the natural growth of the market for SmarTraveler series; determine the degree to which the enhanced marketing effort increased usage of the service; determine the existing and potential impact of the service on managing the traffic congestion and improving air quality. The report describes the SmarTraveler operations, the marketing program, effectiveness of the marketing campaign, system usage, impact on traffic congestion and air quality demographic characteristics of users and non-users, trip-making characteristics and influences on call-making. The report also includes three sample surveys that were conducted during the Phase II evaluation. The results of these surveys were used to measure levels of satisfaction and make comparisons between various population groups.

• Corporate Authors:

  Multisystems, Incorporated

  1050 Massachusetts Avenue
  Cambridge, MA  United States  02138

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590

  Massachusetts Highway Department

  10 Park Plaza
  Boston, MA  United States  02116-3973
• Publication Date: 1995-5

Language

• English

Media Info

• Pagination: 178 p.

Subject/Index Terms

• TRT Terms: Air quality; Broadcasting; Demographics; Marketing; Operations; Passenger information systems; Traffic congestion; Traveler information and communication systems; Trip generation
• Uncontrolled Terms: Operational test and evaluation
• Old TRIS Terms: Media
• Subject Areas: Administration and Management; Highways; Operations and Traffic Management; Planning and Forecasting; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00738716
• Record Type: Publication
• Files: TRIS, USDOT
• Created Date: Jul 25 1997 12:00AM