BACK TO THE 'BASICS' OF MARKETING, PRICING, AND SELLING.

SUBTITLE: IN THE FACE OF EVER MORE SIMILAR PRODUCT OFFERINGS AND CONTINUED COMMERCIAL FRAGMENTATION, LINER SHIPPING COMPANIES HAVE BEEN COMPETING PRIMARILY ON PRICE: AS MARK H. KADAR AND DIRK DE PROOST OF MERCER MANAGEMENT CONSULTING ARGUE, PLAYERS IN THE INDUSTRY MUST NOW DEVOTE GREATER EFFORTS TO DIFFERENTIATING THEMSELVES THROUGH IMPROVED CUSTOMER SEGMENTATION AND TARGETED MARKETING.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • CONTAINERISATION INTERNATIONAL, JULY 1997, P. 49-51: CHARTS.
• Authors:
  • KADAR, MARK H
  • PROOST, DIRK DE
• Publication Date: 1997-7

Language

• English

Media Info

• Serial:
  • Containerisation International
  • Publisher: T&F Informa UK, Limited
  • ISSN: 0010-7379
  • Serial URL: http://www.ci-online.co.uk

Subject/Index Terms

• TRT Terms: Marketing; Rates; Shipping
• Subject Areas: Marine Transportation;

Filing Info

• Accession Number: 00878955
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jan 12 1998 12:00AM