DIRECT RESPONSE SHIPPING

SUBTITLE: IN THE COMPETITIVE DIRECT RESPONSE BUSINESS, GETTING TO THE CUSTOMER TOO EARLY CAN BE AS FATAL AS GETTING THERE TOO LATE: REQUIREMENTS FOR TIME DEFINITE DELIVERY AND ACCESS TO INFORMATION TOUCH MANY AREAS OF COMMERCE.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00873127
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 11 1997 12:00AM