SURVEYING THE BUS TRANSIT MARKET RESEARCH SCENE

A study is reported in which information was solicited from 300 bus operators on market investigations that they may have been or are conducting. Projects undertaken in Atlanta, Georgia and various other cities were examined, and it was found that their objectives were to determine ridership patterns and increasing transit patronage. The methods of data collection in the various studies are reviewed. The on-board survey was the most popular method. Data analysis is discussed, and the types of variables investigated by transit surveys are tabulated. It was found that the common pattern is for the researchers to present tabulations and cross-tabulations of data and to draw conclusions from these relatively simple statistical computations. The results thus run the risk of being misrepresentative of what the actual underlying relationships between variables may be.

• Corporate Authors:

  American Public Transit Association

  1225 Connecticut Avenue, NW
  Washington, DC  United States  20036
• Authors:
  • Vanier, D J
• Publication Date: 1977

Media Info

• Features: References; Tables;
• Pagination: p. 71-79
• Serial:
  • Transit Journal

Subject/Index Terms

• TRT Terms: Bus transportation; Data analysis; Data collection; Market research; Mathematical analysis; Operators (Persons); Ridership; Surveys; Travel patterns
• Uncontrolled Terms: Operator
• Subject Areas: Economics; Highways; Motor Carriers; Planning and Forecasting; Public Transportation; Society;

Filing Info

• Accession Number: 00157259
• Record Type: Publication
• Files: TRIS
• Created Date: Nov 23 1981 12:00AM