MAKING CARS AND MAKING MONEY IN THE INTERWAR AUTOMOBILE INDUSTRY : ECO2OMIES OF SCALE AND SCOPE AND THE MANUFACTURING BEHIND THE MARKETING.

ACHANGES IN PRODUCTION ORGANIZATION SEEN AS MORE IMPORTANT THAN ANNUAL MODEL CHANGES IN ACCOUNTING FOR GENERAL MOTORS' SUCCESS IN 1920S.

Language

  • English

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Filing Info

  • Accession Number: 00829802
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Sep 15 1993 12:00AM