INVESTIGATION OF EFFECTIVENESS OF MEDIA ADVERTISING AND POLICE ENFORCEMENT IN REDUCING RED-LIGHT VIOLATIONS

Research was conducted to evaluate the effectiveness of an organized public information and education program coupled with targeted police enforcement in deterring red-light-running activity at signalized intersections. To achieve the objectives of this research, data were obtained for six signalized intersections, using video technology. The field data included seven variables that assess drivers' behavior about the yellow and red signal indications. Data were collected before and after a public information and education program that was implemented for 1 month. The study results indicate that, generally, the combination of public information and education programs and targeted enforcement does have a significant impact on the behavior of drivers approaching an intersection after the onset of the yellow light. No significant differences were found between the effects of these two treatments, however. Therefore, it can be inferred that right-angle accidents resulting from red-light running possibly can be reduced through the implementation of public information and education programs. These changes among drivers indicate that such programs are effective in deterring red-light violations at signalized intersections. The implication of this result is that governmental agencies should consider allocating more funds toward traffic safety-oriented educational and enforcement programs. With video surveillance's impact in this project taken into consideration, automated enforcement technologies, such as red-light-running surveillance cameras, should be evaluated for further use at signalized intersections.

• Record URL:
  • https://doi.org/10.3141/1693-07
• Summary URL:
  • http://scholar.google.com/scholar_lookup?title=INVESTIGATION+OF+EFFECTIVENESS+OF+MEDIA+ADVERTISING+AND+POLICE+ENFORCEMENT+IN+REDUCING+RED-LIGHT+VIOLATIONS&author=T.+Tarawneh&author=V.+Singh&author=P.+McCoy&publication_year=1999
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309071178
• Supplemental Notes:
  • This paper appears in Transportation Research Record No. 1693, Highway and Traffic Safety, Enforcement, Older Person Mobility, and Women's Issues Research.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Tarawneh, T M
  • Singh, V A
  • McCoy, P T
• Publication Date: 1999

Language

• English

Media Info

• Features: Figures; Photos; References; Tables;
• Pagination: p. 37-45
• Serial:
  • Transportation Research Record
  • Issue Number: 1693
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Before and after studies; Behavior; Drivers; Impact studies; Police patrol; Public information programs; Red light running; Signalized intersections; Traffic law enforcement; Traffic safety education; Video cameras
• Uncontrolled Terms: Field data
• Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00781553
• Record Type: Publication
• ISBN: 0309071178
• Files: TRIS, TRB, ATRI
• Created Date: Jan 28 2000 12:00AM