CONSULTATION IN LUTON - PLANNING AND IMPLEMENTING AN EFFECTIVE COMMUNICATIONS STRATEGY

This paper outlines the importance of developing effective communication strategy as part of plans to introduce decriminalised parking enforcement. It is necessary to promote and consult with external bodies, and important to recognise the need to develop an effective method of internal communication. A distinction is made between statutory and non-statutory consultation, and it is especially important to define negotiable and non-negotiable areas during the consultation process. The paper presents practical examples from the communication strategy developed for Luton's move to Special Parking Area (SPA) status. Luton Borough Council in South East England became a Unitary Authority on 1 April 1997, and is now the Highway, Traffic and Passenger Authority for the Borough. The development of the Council's vision for SPA status was influenced directly by the demand from local communities for better parking controls and enforcement. As a result, the extension of parking controls and demand management measures have become key parts of Luton's Integrated Transport Strategy. Three separate but linked processes were developed: (1) internal communications; (2) the political process; and (3) external consultation and public participation. The Council then listened to local people and measured the response to its proposals.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/14708361
• Corporate Authors:

  BRITISH PARKING ASSOCIATION

  7 HILLSIDE
  PORTBURY, BRISTOL,   United Kingdom  BS20 9UD
• Authors:
  • DAVIES, G HAMMOND
• Publication Date: 1999-10

Language

• English

Media Info

• Pagination: p. 24-6,28,30,32
• Serial:
  • PARKING NEWS
  • Issue Number: 179
  • Publisher: BRITISH PARKING ASSOCIATION
  • ISSN: 1470-8361

Subject/Index Terms

• TRT Terms: Administration; Communications; Demand; Districts and authorities; Economic efficiency; Law enforcement; Local government agencies; Marketing; Organizations; Parking; Policy; Public participation; Traffic control; Transportation departments; Urban areas
• Uncontrolled Terms: Efficiency
• Geographic Terms: United Kingdom
• ITRD Terms: 155: Administration; 9098: Communication; 285: Demand (econ); 5911: Efficiency; 1534: Enforcement (law); 192: Local authority; 277: Marketing; 9057: Organization (association); 955: Parking; 173: Policy; 142: Public participation; 654: Traffic control; 253: Transport authority; 8119: United Kingdom; 313: Urban area
• Subject Areas: Administration and Management; Economics; Operations and Traffic Management; Policy; Security and Emergencies; Society;

Filing Info

• Accession Number: 00780973
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD
• Created Date: Jan 7 2000 12:00AM