DRIVER ATTITUDES TOWARDS DISPLAY FORMATS OF REAL-TIME TRAFFIC INFORMATION SYSTEMS

The Government of Hong Kong Special Adminstrative Region has a special concern in providing drivers with real-time traffic information on variable message signs (VMS) to assist with the selection of routes to destinations. The effectiveness of the system is reduced if users misinterpret the contents of the messages. This study determines the effects of VMS display formats in the decision making process of drivers. To achieve this objective, stated preference techniques and discrete choice analysis are used. A total of 475 responses have been obtained in a recent survey and used as a database. Drivers' behavior is quantified and expressed by utility functions. To demonstrate the explanatory power of the models, the respondents were further divided into two categories regarding their listening propensity to radio traffic information. The results show that driver preference of traveling on a route can be affected by presenting identical traffic information in different formats.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1767712
• Corporate Authors:

  GORDON AND BREACH SCIENCE PUB.

  AMSTERDAM:
  ,    
• Authors:
  • Wing-Gun, W
  • Ka-Hung, L
• Publication Date: 1993

Language

• English

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 1-19
• Serial:
  • Transportation Planning and Technology
  • Volume: 23
  • Issue Number: 1
  • Publisher: Taylor & Francis
  • ISSN: 0308-1060
  • Serial URL: https://www.tandfonline.com/toc/gtpt20/current

Subject/Index Terms

• TRT Terms: Decision making; Driver information systems; Human factors; Information systems; Real time data processing; Route choice; Variable message signs
• Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors;

Filing Info

• Accession Number: 00778787
• Record Type: Publication
• Files: TRIS
• Created Date: Nov 20 1999 12:00AM