MODELING USER ADOPTION OF ADVANCED TRAVELER INFORMATION SYSTEMS (ATIS)
This paper develops a model system for assessing market penetration and usage rates of Advanced Traveler Information Systems (ATIS). The choice models developed predict travelers' awareness, trial use, and repeated use of SmarTraveler, an ATIS implemented in the Boston area. The travelers' attitudes toward travel information and perceptions of ATIS service attributes, such as quality and relative advantage over conventional information sources, are incorporated in the modeling framework. This research contributes to the literature on modeling awareness and use decisions of ATIS using an integrated system of discrete choice and latent variable models.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/isbn/0080429319
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Corporate Authors:
The Boulevard, Langford Lane
Kidlington, Oxford United Kingdom OX5 1GB -
Authors:
- Polydoropoulou, A
- Ben-Akiva, Moshe
- Gopinath, D
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Conference:
- Transportation Systems 1997
- Location: Chania, Greece
- Date: 1997-6-16 to 1997-6-18
- Publication Date: 1997
Language
- English
Media Info
- Features: Figures; References;
- Pagination: p. 1357-62
Subject/Index Terms
- TRT Terms: Advanced traveler information systems; Attitudes; Choice models; Market assessment; Perception; Utilization
- Subject Areas: Highways; Operations and Traffic Management; Planning and Forecasting; Public Transportation; Research; Safety and Human Factors;
Filing Info
- Accession Number: 00767661
- Record Type: Publication
- ISBN: 0080429319
- Report/Paper Numbers: Volume 3
- Files: TRIS
- Created Date: Aug 23 1999 12:00AM