NORMATIVE INFLUENCES ON DECISIONS TO OFFEND

This paper summarises the results of a number of decision-making studies which attempted to understand why normative information about the incidence of speeding reduces speed limit violation. All tests took place in AIDE, an Animated Interactive Driving Environment, which allows drivers' decision making and tendencies to violate the traffic law to be conveniently studied. Drivers "drove" a predetermined route in the presence of other traffic, encountering on some occasions Variable Message Signs (VMS) which carried information about the percentage of drivers who were not speeding or tailgating. Such VMS information was found to be effective in reducing speeding and tailgating violations, but only where the majority of other drivers present were complying with the traffic law specified on the sign. These results are discussed in terms of the differential effects of normative information, contagion models of speeding, and social comparison. (A) For the covering abstract see IRRD E101100.

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  • Corporate Authors:

    PSYCHOLOGY PRESS LTD

    27 CHURCH ROAD
    HOVE, SUSSEX  United Kingdom  BN3 2FA
  • Authors:
    • GROEGER, J A
    • CHAPMAN, P R
  • Publication Date: 1997-7

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00765834
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • ISBN: 086377-965-4
  • Files: ITRD
  • Created Date: Jul 1 1999 12:00AM