SELLING THE PUBLIC ON IVHS/ITS

This paper discusses the generic need for gainings public acceptance of Intelligent Transportation Systems (ITS). Using a perspective based on the experience with the TransGuide project, the paper recommends that ITS advocates be proactive, that they focus on those who are influential in the community, that they simplify media messages, and that they evaluate and adjust their campaigns as appropriate. The paper ends by presenting some valuable tools for selling traffic management: consumer brochures and videos, public service announcements, speakers bureaus, and networking.

• Supplemental Notes:
  • Publication Date: 1995 Published By: ITS America, Washington DC
• Corporate Authors:

  University of California, Riverside

  College of Engineering, Center for Environmental Research and Technology
  1084 Columbia Avenue
  Riverside, CA  United States  92507
• Authors:
  • Janes, Jeanne
• Conference:
  • ITS America. Meeting. Proceedings of the annual meeting of ITS America 5th (1995), vol. 2
• Publication Date: 1995

Language

• English

Media Info

• Pagination: p. 1191-1193

Subject/Index Terms

• TRT Terms: Marketing

Filing Info

• Accession Number: 00774749
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: PATH
• Created Date: Nov 17 1999 12:00AM