REPORT ON RESULTS OF NHTSA PUBLIC INFORMATION AND EDUCATION FOCUS GROUP STUDY

This study was designed as an exploratory investigation that would establish a basis for the development and evaluation of future NHTSA Public Information and Education Campaign activities. Two 2-hour focus groups, a youth group (11 participants, ages 16-24) and an adult group (8 participants, ages 25-50), were used to explore licensed driver attitudes and motives related to the agency's three safety priorities: The 55 speed limit, safety belts and alcohol. Based on the results of these group discussions a series of hypotheses were developed which may have implications for the strategies used in the National Campaign as well as for local campaigns specifically on the 55 speed limit.

• Corporate Authors:

  Teknekron, Incorporated

  4701 Sangamore Road
  Sumner, MD  United States  20016

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Croke, J A
• Publication Date: 1977-5

Media Info

• Pagination: 32 p.

Subject/Index Terms

• TRT Terms: Alcoholism; Attitudes; Automobiles; Drivers; Drunk driving; Education; Hazards; Information dissemination; Manual safety belts; Public opinion; Reaction time; Risk assessment; Speed control; Speed limits; Traffic safety
• Uncontrolled Terms: Driver reaction
• Subject Areas: Data and Information Technology; Highways; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00155389
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: DOT-HS-802-354 Final Rpt., TK-76-1045
• Contract Numbers: NHTSA-6-A254
• Files: NTIS, TRIS, USDOT
• Created Date: Jul 19 1977 12:00AM