INCREASING SEAT BELT USE AMONG PART TIME USERS

To increase the national seat belt usage rate, getting part time users to use seat belts full time may be more effective than transforming non-users into users. The National Highway Traffic Safety Administration (NHTSA) sponsored a study to identify strategies to accomplish this objective. "Increasing Seat Belt Use Among Part Time Users: Messages and Strategies" is a guide for safety professionals who develop and implement multi-faceted campaigns using appropriate messages and communication strategies. Information for the guide comes from a series of focus groups conducted with young males and females, ages 16-20 and 25-34, who acknowledged that they wore their seat belts only part of the time. This technical bulletin presents some of the findings from this report. These findings concern risk perception, in-vehicle reminders, unsafe driving, children as motivators, monetary incentives, the ineffectiveness of economic costs and statistics, and getting the message to the right audience.

• Record URL:
  • http://www.nhtsa.dot.gov/portal/site/nhtsa/template.MAXIMIZE/menuitem.935ae205e29ac00baff82410dba046a0/?javax.portlet.tpst=0f20ab7a9032b29e6be0955e1891ef9a_ws_MX&javax.portlet.prp_0f20ab7a9032b29e6be0955e1891ef9a_viewID=detail_view&itemID=8ed5dbd4828bff00VgnVCM1000002c567798RCRD&orderTrafficTechSelect=3D&trafficTechYearSelect=1998&overrideViewName=Report
• Corporate Authors:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 1998-5

Language

• English

Media Info

• Pagination: 2 p.
• Serial:
  • Traffic Tech - Technology Transfer Series
  • Issue Number: 177
  • Publisher: National Highway Traffic Safety Administration
• Publication flags:

  Open Access (libre)

Subject/Index Terms

• TRT Terms: Children; Driver information systems; Drivers; Guidelines; Hazards; High risk drivers; Incentives; Motivation; Perception; Promotion; Risk assessment; Route guidance; Seat belt use; Seat belts
• Old TRIS Terms: Driver perception; Part-time users
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00750020
• Record Type: Publication
• Report/Paper Numbers: HS-042 662
• Files: HSL, TRIS, USDOT
• Created Date: Jun 19 1998 12:00AM