AIRLINE PLANNING AND MARKETING IN A CHANGING ENVIRONMENT. VIEWPOINT
Airlines are very competitive and dynamic, and maintaining a profit in this environment can be extremely challenging. Airlines have forged ahead of other industries, though, in embracing operations research and information technology. Changes in the air traffic control environment and in planning and marketing can have pronounced or subtle impacts on the airline industry. The authors view the changes ahead for the airline industry based on national route program (NRP) expansion, collaborative decision making (CDM), and free flight. The authors explain how airline planning and marketing define an airline's products and the selling process. The impact of air traffic control changes on airline planning and marketing is discussed also. Free flight, as well as NRP and CDM, should improve airline efficiency and reduce flight times.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/10760342
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Corporate Authors:
American Society of Civil Engineers
345 East 47th Street
New York, NY United States 10017-2398 -
Authors:
- Smith, B C
- Jacobs, T L
- Publication Date: 1997-3
Language
- English
Media Info
- Features: Figures;
- Pagination: p. 1-3
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Serial:
- Journal of Infrastructure Systems
- Volume: 3
- Issue Number: 1
- Publisher: American Society of Civil Engineers
- ISSN: 1076-0342
- EISSN: 1943-555X
- Serial URL: http://ascelibrary.org/journal/jitse4
Subject/Index Terms
- TRT Terms: Air traffic control; Airlines; Competition; Decision making; Economic efficiency; Flight; Free flight (Air traffic control); Information technology; Itinerary; Marketing; Operations research; Planning; Profitability
- Uncontrolled Terms: Efficiency
- Subject Areas: Aviation; Data and Information Technology; Economics; Operations and Traffic Management; Planning and Forecasting;
Filing Info
- Accession Number: 00735791
- Record Type: Publication
- Files: TRIS
- Created Date: Apr 20 1997 12:00AM