A MARKETING APPROACH TO CARPOOL DEMAND ANALYSIS. TECHNICAL MEMORANDUM III. TRADEOFF MODEL AND POLICY SIMULATION

The memorandum discusses the theoretical basis of the trade-off model and its adaptation particularly in the simulation procedures used in evaluating specific policies. Two published articles dealing with the development and application of the trade-off model for market research are included as appendices to this memorandum. This model was the primary instrument used in connection with a research effort examining the role of individuals attitudes and perceptions in deciding whether or not to carpool. The research was based upon a survey of commuters in 3 major urban areas and has resulted in a sizeable new data base on respondents' socioeconomic and worktrip characteristics, travel perceptions and travel preferences. An overview of the findings, conclusions and recommendations of the research is contained in the Summary Report, also available through NTIS.

• Supplemental Notes:
  • See also PB-261824.
• Corporate Authors:

  Peat, Marwick, Mitchell and Company

  1025 Connecticut Avenue, NW
  Washington, DC  United States  20036

  Market Facts, Incorporated

  100 South Wacker Drive
  Chicago, IL  United States  60606

  Federal Energy Administration

  Office of Transportation Programs
  Washington, DC  United States  20461
• Publication Date: 1976-7

Media Info

• Pagination: 53 p.

Subject/Index Terms

• TRT Terms: Alternatives analysis; Attitudes; Automobiles; Carpools; Commuting; Consumer behavior; Consumer preferences; Coordination; Energy conservation; Fuel consumption; Market research; Marketing; Metropolitan areas; Passenger transportation; Perception; Persons by socioeconomic levels; Policy; Socioeconomic factors; Travel demand; Travel patterns; Urban transportation; Work trips
• Uncontrolled Terms: Socioeconomic data
• Subject Areas: Economics; Energy; Environment; Highways; Passenger Transportation; Planning and Forecasting; Policy; Public Transportation; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00150523
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: FEA/D-CP-54D
• Contract Numbers: FEA-C-04-50179-00
• Files: TRIS
• Created Date: Mar 30 1981 12:00AM