A COST/BENEFIT ANALYSIS OF A 5-MONTH INTENSIVE ALCOHOL-IMPAIRED DRIVING ROAD CHECK CAMPAIGN

Paid police overtime, supported by paid media, was used to mount a 5-month alcohol-impaired driving road check campaign, which checked drivers at a rate of about 21% of the area population per month. Public attitudes and awareness changed, drivers' blood alcohol content (BAC) levels dropped, alcohol-related crash surrogates fell below the projected levels, and a cost/benefit ratio of about 1:3.4 was realized in reduced crash costs for the insurer that funded the program. However, when police visibility and media levels fell off, crash proportions rose to non-enforcement levels, even though charge rates increased.

• Corporate Authors:

  Assoc for the Advancement of Automotive Medicine

  2340 Des Plaines Avenue, Suite 106
  Des Plaines, IL  United States  60018
• Authors:
  • MERCER, G W
  • Cooper, P J
  • KRISTIANSEN, L
• Conference:
  • Association for the Advancement of Auto Medicine Proceedings
• Publication Date: 1996

Language

• English

Media Info

• Features: References; Tables;
• Pagination: p. 283-292

Subject/Index Terms

• TRT Terms: Alcohol use; Benefit cost analysis; Blood alcohol levels; Impaired drivers; Police patrol; Safety programs; Sobriety checkpoints
• Old TRIS Terms: Alcohol safety action projects
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00730945
• Record Type: Publication
• Files: TRIS, ATRI
• Created Date: Feb 3 1997 12:00AM