EFFECTS OF NOVELTY AND ODDITY ON VISUAL SELECTIVE ATTENTION

Effects of novelty and of oddity on selective attention were investigated through tachistoscopic recognition. When A pre-exposure field consisted of dots of one colour, letters of a different colour were more likely to be identified than letters of the same colour. In displays of 10 letters, two letters differing in colour from the remainder were more likely to be identified. Tachistoscopic exposure precluded determination of responses by eye movements, and there were controls for chromatic adaptation and other factors that might have biased the results. (A). /TRRL/

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00071269
• Corporate Authors:

  Cambridge University Press

  200 Euston Road
  London NW1,   England 
• Authors:
  • Berlyne, D E
  • Ditkofsky, J
• Publication Date: 1976-5

Language

• English

Media Info

• Features: References; Tables;
• Pagination: p. 175-180
• Serial:
  • British Journal of Psychology
  • Volume: 67
  • Issue Number: 2
  • Publisher: British Psychological Society
  • ISSN: 0007-1269

Subject/Index Terms

• TRT Terms: Backfilling; Color; Crash exposure; Excavation; Lettering; Motion; Test procedures; Tests; Traffic signs; Visibility
• Uncontrolled Terms: Exposure
• Old TRIS Terms: Excavating and backfilling; Tachistoscopy
• ITRD Terms: 6784: Colour; 541: Lettering; 6255: Test; 6288: Test method; 553: Traffic sign; 6783: Visibility
• Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors; I73: Traffic Control;

Filing Info

• Accession Number: 00138945
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Files: ITRD, TRIS
• Created Date: Nov 17 1976 12:00AM