INCREASING DESIGNATED DRIVING WITH A PROGRAM OF PROMPTS AND INCENTIVES

The effects of prompts and incentives on the frequency of designated driving at a bar frequented by undergraduates was tested. Using an A-B-A-B reversal design, the bar fluctuated between its regular program of offering designated drivers (DDs) free soft drinks and soda and an enhanced program in which posters and placards announced that the bar offered free nonalcoholic beers, wines, mixed drinks, and coffee to DDs. Observation showed that the prompts, incentives, and rewards caused an approximate doubling of the number of designated drivers.

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  • Corporate Authors:

    Society for Experimental Analysis of Behavior

    University of Kansas, Department of Human Development
    Lawrence, KS  United States  66045
  • Authors:
    • Bringham, T A
    • Meier, S M
    • Goodner, V
  • Publication Date: 1995

Language

  • English

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Filing Info

  • Accession Number: 00726801
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 3 1996 12:00AM