INCREASING DESIGNATED DRIVING WITH A PROGRAM OF PROMPTS AND INCENTIVES
The effects of prompts and incentives on the frequency of designated driving at a bar frequented by undergraduates was tested. Using an A-B-A-B reversal design, the bar fluctuated between its regular program of offering designated drivers (DDs) free soft drinks and soda and an enhanced program in which posters and placards announced that the bar offered free nonalcoholic beers, wines, mixed drinks, and coffee to DDs. Observation showed that the prompts, incentives, and rewards caused an approximate doubling of the number of designated drivers.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/00218855
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Corporate Authors:
Society for Experimental Analysis of Behavior
University of Kansas, Department of Human Development
Lawrence, KS United States 66045 -
Authors:
- Bringham, T A
- Meier, S M
- Goodner, V
- Publication Date: 1995
Language
- English
Media Info
- Pagination: p. 83-84
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Serial:
- Journal of Applied Behavior Analysis
- Volume: 28
- Issue Number: 1
- Publisher: Society for Experimental Analysis of Behavior
- ISSN: 0021-8855
Subject/Index Terms
- TRT Terms: College students; Designated drivers; Driver monitoring; Incentives; Safety programs
- Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;
Filing Info
- Accession Number: 00726801
- Record Type: Publication
- Files: TRIS
- Created Date: Oct 3 1996 12:00AM