FREQUENT-FLIER PROGRAMS: A COMPARATIVE STUDY OF THE AMERICAN AND AUSTRALIAN EXPERIENCES
This study compares and contrasts frequent-flier programs in the United States and Australia. It shows that the Australians have learned from the American experience by more effectively targeting business travelers and by making the programs ore restrictive. The authors also show that frequent fliers are essentially the same in both countries in terms of their demographics, behavior, attitudes, and preferences. But Australian business travelers are less aware of corporate policies on frequent-flier programs, compared to their American counterparts.
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Corporate Authors:
University of British Columbia, Vancouver
Faculty of Commerce and Business Administration
Vancouver, British Columbia Canada V6T 1Z2 -
Authors:
- Toh, R S
- Browne, W G
- Hu, M Y
- Publication Date: 1996-6
Language
- English
Media Info
- Pagination: p. 191-205
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Serial:
- LOGISTICS AND TRANSPORTATION REVIEW
- Volume: 32
- Issue Number: 2
Subject/Index Terms
- TRT Terms: Air traffic; Air travel; Airlines; Business trips; Frequent flyer programs; Passenger traffic
- Geographic Terms: Australia
- Subject Areas: Aviation; Highways; Planning and Forecasting; I10: Economics and Administration;
Filing Info
- Accession Number: 00724687
- Record Type: Publication
- Files: TRIS
- Created Date: Aug 30 1996 12:00AM