PRIVATE SECTOR VIEWS ON PUBLIC/PRIVATE PARTNERSHIPS REGARDING ADVANCED TRAVELER INFORMATION SYSTEMS IN THE SAN FRANCISCO BAY AREA

This paper is a case study of public-private partnership issues in the implementation of the San Francisco Bay Area advanced traveler information system (ATIS). The purpose of the paper is to illustrate te private sector views on how the public-private partnership should work to successfully implement the Bay Area ATIS. The paper reports on the analysis of a series of interviews conducted among those private sector firms who are participating in the Travinfo Field Operational Test. The firms interviewed ranged from product manufacturers to service providers, including traffic information reporting firms, geographic data collection and dissemination firms, and ATIS device distributors. The interview data were coded and analyzed using the cluster analysis method. The results of the interviews indicate that the private sector strongly supports the public-private partnership and the private firms believe that the partnership is essential to the success of ATIS deployment. Cooperation between the private and public sectors was rated as most important for the Bay Area ATIS implementation. The study also revealed that the firm's views on the concept of public-private partnerships differed significantly. The disparate views were closely associated with individual firms' marketing strategies, the nature of products or services offered, and deployment stages of ATIS products or services. The firms expecting near-term benefits of ATIS projects were more enthusiastic to support public-private partnerships than those expecting long-term benefits of ATIS. The general consensus of the interviewed firms suggested that there is a lack of public policy in the field operational experiment regarding long-term goals and near-term implementation strategies.

  • Supplemental Notes:
    • Five volumes of papers and one volume of abstracts comprise the published set of conference materials.
  • Corporate Authors:

    VERTIS

    TORANOMOM 34 MORI BUILDING 1-25-5
    TORANOMON, MINATOKU, TOKYO 105  Japan 
  • Authors:
    • YIM, Y B
    • Ygnace, J-L
  • Conference:
  • Publication Date: 1995-11

Language

  • English

Media Info

  • Pagination: p. 2305

Subject/Index Terms

Filing Info

  • Accession Number: 00724495
  • Record Type: Publication
  • Report/Paper Numbers: Volume 5
  • Files: TRIS
  • Created Date: Sep 2 1996 12:00AM