USING SOCIOLOGICAL DATA TO DEFINE TARGET GROUPS - THE SPEED LIMITS' CASE
This paper considers a methodology for grouping drivers in order that they might be targetted by a campaign. The results of a survey carried out in France on attitudes to speed limits and other aspects of driving are used to build up a picture of the respondents. Three attitude patterns are identified: a) supporting, b) oppositional and c) refractory. Refractory attitudes are seen in particular among young drivers and business men. Strategies for persuading these two groups to drive more safely are suggested. For the covering abstract see IRRD 880187.
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Corporate Authors:
Bundesanstalt für Straßenwesen (BASt)
Brüderstraße 53
Bergisch Gladbach, Germany 51427 -
Authors:
- BARJONET, P-E
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Conference:
- PROCEEDINGS OF THE FOURTH EUROPEAN WORKSHOP ON RECENT DEVELOPMENTS IN ROAD SAFETY RESEARCH HELD AT BUNDESANSTALT FUER STRASSENWESEN (BAST)
- Location: BERGISCH GLADBACH , Germany
- Date: 1991-10-22 to 1991-10-23
- Publication Date: 1992-5
Language
- English
Media Info
- Pagination: p. 41-5
Subject/Index Terms
- TRT Terms: Attitudes; Classification; Conferences; Interviewing; Psychology; Publicity; Recently qualified drivers; Safety; Sociology; Speed limits
- ITRD Terms: 2267: Attitude (psychol); 8513: Classification; 8525: Conference; 9147: Interview; 2255: Psychology; 8573: Publicity; 1782: Recently qualified driver; 1665: Safety; 2253: Sociology; 624: Speed limit
- Subject Areas: Safety and Human Factors;
Filing Info
- Accession Number: 00724218
- Record Type: Publication
- Source Agency: Transport Research Laboratory
- Files: ITRD, ATRI
- Created Date: Aug 19 1996 12:00AM