BIG RESEARCH AT A SMALL AGENCY. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS
This workshop presentation is a case study of the actual application of market research efforts to service and management decisions. The case study is comprehensive transit planning in Whatcom County, Washington. Market research results were integrated into the Public Transportation Plan and several service changes of the Whatcom Transportation Authority.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/00978515
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Supplemental Notes:
- Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
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Corporate Authors:
500 Fifth Street, NW
Washington, DC United States 20001 -
Authors:
- Gordon, R
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Conference:
- Public Transportation Management and Planning in a Rapidly Changing Environment: Strategies for Survival
- Location: Irvine, California
- Date: 1995-7-27 to 1995-7-29
- Publication Date: 1996-4
Language
- English
Media Info
- Media Type: Digital/other
- Pagination: p. 31-34
- Monograph Title: PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING IN A RAPIDLY CHANGING ENVIRONMENT: STRATEGIES FOR SURVIVAL. TRANSPORTATION RESEARCH BOARD WORKSHOP, IRVINE, CALIFORNIA, JULY 27-29, 1995. SUMMARY OF PROCEEDINGS
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Serial:
- Transportation Research Circular
- Issue Number: 460
- Publisher: Transportation Research Board
- ISSN: 0097-8515
Subject/Index Terms
- TRT Terms: Case studies; Decision making; Management; Market research; Public transit; Workshops
- Uncontrolled Terms: Transit services
- Geographic Terms: Whatcom County (Washington)
- Old TRIS Terms: Transit management
- Subject Areas: Administration and Management; Highways; Planning and Forecasting; Public Transportation;
Filing Info
- Accession Number: 00722605
- Record Type: Publication
- Files: TRIS, TRB
- Created Date: Jun 20 1996 12:00AM