CONSUMER ATTITUDES TOWARD PUBLIC TRANSIT

Transit planning requires a high level of input from the public. Market survey research has been found to be a very useful and simple tool for collecting and analyzing data on key user groups and public opinion segments. Therefore, the objectives of this study were to identify and weight the factors that jointly influence the use of public transportation and, with this information, to formulate guidelines for both marketing and policies of transit operations. In summary, a transit system must, if it is to solve urban transportation problems, be designed to provide service that is attractive and competitive in a consumer-oriented market and socially concerned society. This paper reports preliminary results from a 1972 study conducted in Orange County, California. Changes have been made in the questionnaire, and a more detailed market segmentation study was conducted in 1974.

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1976/563/563-003.pdf
• Summary URL:
  • https://scholar.google.com/scholar_lookup?title=CONSUMER+ATTITUDES+TOWARD+PUBLIC+TRANSIT&author=G.+Fielding&author=D.+Blankenship&author=T.+Tardiff&publication_year=1976
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309024730
• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Public Transportation Planning and Development. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Authors:
  • Fielding, Gordon J
  • Blankenship, Douglas P
  • Tardiff, Timothy
• Conference:
  • 54th Annual Meeting of the Transportation Research Board
  • Location: Washington District of Columbia
  • Date: 1975-1-13 to 1975-1-17
• Publication Date: 1976

Media Info

• Media Type: Print
• Features: Figures; References;
• Pagination: pp 22-28
• Monograph Title: Public Transportation Planning
• Serial:
  • Transportation Research Record
  • Issue Number: 563
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Attitudes; Consumer behavior; Consumers; Data collection; Guidelines; Level of service; Marketing; Public transit; Surveys; Transportation planning; Transportation policy
• Old TRIS Terms: User reactions
• Subject Areas: Administration and Management; Highways; Planning and Forecasting; Policy; Public Transportation; Society;

Filing Info

• Accession Number: 00138147
• Record Type: Publication
• ISBN: 0309024730
• Files: TRIS, TRB
• Created Date: Sep 4 1981 12:00AM