IDENTIFYING STRATEGIC GROUPS IN THE U.S. AIRLINE INDUSTRY: AN APPLICATION OF THE PORTER MODEL

Since deregulation in 1978, the U.S. airline industry has undergone significant and often surprising change. Well-established airlines including Pan Am, Eastern, Western, and Piedmont have disappeared. Other airlines such as People Express and Midway became highly publicized success stories and then took a financial nose-dive into oblivion. Specifically, this article seeks to identify strategic groups within the U.S. airline industry using the well-established competitive strategy model of Michael Porter. According to Porter, a strategic group consists of rival firms with similar competitive approaches and positions within the market.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1588960
• Corporate Authors:

  American Society of Transportation and Logistics

  3600 Chamberlain Lane
  Louisville, KY  United States  40241
• Authors:
  • Kling, J A
  • SMITH, K A
• Publication Date: 1995

Language

• English

Media Info

• Pagination: p. 26-34
• Serial:
  • Transportation Journal
  • Volume: 35
  • Issue Number: 2
  • Publisher: American Society of Transportation and Logistics
  • ISSN: 0041-1612
  • Serial URL: https://scholarlypublishingcollective.org/psup/transportation-journal

Subject/Index Terms

• TRT Terms: Airlines; Competition; Strategic planning
• Identifier Terms: Airline Deregulation Act of 1978
• Subject Areas: Aviation; Highways; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00719194
• Record Type: Publication
• Files: TRIS
• Created Date: Mar 4 1996 12:00AM