LESSONS LEARNED FROM PUBLIC HEALTH CAMPAIGNS AND APPLIED TO ANTI-DWI NORMS DEVELOPMENT

The purpose of this study was to examine norms development in past public health campaigns to direct lessons learned from those efforts to future anti-DWI programming. Three campaigns were selected for a multiple case study. The anti-smoking, anti-drug and anti-AIDS campaigns were examined through in-depth discussions with experts of the campaigns. Ten experts specifically discussed their knowledge of those campaigns and the potential application to anti-DWI promotions; other experts provided a more theoretical background on norms development and behavior change models. Recommendations were developed to promote actions that can lead to the further development of anti-DWI norms.

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• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/1610
• Supplemental Notes:
  • Sponsored by National Highway Traffic Safety Administration, Washington, DC.
• Corporate Authors:

  Sociometrics, Incorporated

  8300 Colesville Road, Suite 550
  Silver Spring, MD  United States  20910
• Authors:
  • Barokas, J
• Publication Date: 1995-5

Language

• English

Media Info

• Pagination: 168 p.

Subject/Index Terms

• TRT Terms: Behavior; Drunk driving; Evaluation; Public health; Safety programs
• Old TRIS Terms: Program effectiveness
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00719077
• Record Type: Publication
• Report/Paper Numbers: DOT-HS-808 273
• Files: NTL, TRIS
• Created Date: Mar 6 1996 12:00AM