AIR CARRIER DEMAND. AN ANALYSIS OF MARKET SHARE DETERMINANTS
This paper develops a conceptual framework for analyzing carrier demand in a competitive context and applies that framework to study air carrier choice. This framework can be used by carriers to assess the market share and revenue implications of service design, pricing, marketing, and promotional strategies. The authors adopt an individual traveler choice approach to identify and measure the relative importance of factors which influence air travel demand. Travelers' patterns of air travel, perceptions of carrier service, frequent-flyer program membership, and carrier choice behavior are used to estimate models of individual carrier choice. These models indicate the importance of carrier presence in the origin market, carrier service in a city pair market (share of flights), carrier quality of service reflected in ratings by individual travelers, and traveler loyalty reflected in frequent-flyer program membership on carrier choice.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/00494488
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Corporate Authors:
Kluwer Academic Publishers
P.O. Box 17
Dordrecht, Netherlands -
Authors:
- Proussaloglou, K
- Koppelman, F
- Publication Date: 1995-11
Language
- English
Media Info
- Features: Figures; References; Tables;
- Pagination: p. 371-388
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Serial:
- Transportation (Netherlands)
- Volume: 22
- Issue Number: 4
- Publisher: Martinus Nijhoff Publishers
- ISSN: 0049-4488
Subject/Index Terms
- TRT Terms: Air travel; Aircraft operations; Airlines; Carrier selection; Market share
- Old TRIS Terms: Airline operations
- Subject Areas: Aviation; I10: Economics and Administration;
Filing Info
- Accession Number: 00712678
- Record Type: Publication
- Files: TRIS
- Created Date: Oct 13 1995 12:00AM