MODELING THE MODAL CHOICE DECISION PROCESS

Most models of modal choice are macroanalytic in nature - focusing on the behavior of large groups of travelers - and have limited explanatory power. Transportation managers need to know more about the decision processes of individual travelers in selecting a mode for a particular trip, if they are to be able to develop strategies for influencing these decisions. A microanalytic model of modal choice is therefore developed in flow-chart form, clarifying the stages in the modal choice decision process for any given trip. Individual consumers are seen as trying to satisfy a particular travel need by first specifying the characteristics of the trip itself and then specifying the "ideal" modal attributes required for this trip. Next, the perceived characteristics of a limited number of modes are evaluated against this "ideal" solution and the consumer is assumed to select that mode which provides the best match. The model explicitly recognizes the impact of psychological variables on modal choice as well as the consumer's need for information if he or she is to evaluate realistically all alternatives. (A) /TRRL/

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00494488
• Corporate Authors:

  Elsevier

  Radarweg 29
  Amsterdam,   Netherlands  1043 NX
• Authors:
  • Lovelock, C H
• Publication Date: 1975-9

Language

• English

Media Info

• Features: Figures; References;
• Pagination: p. 253-65
• Serial:
  • Transportation (Netherlands)
  • Volume: 4
  • Issue Number: 3
  • Publisher: Martinus Nijhoff Publishers
  • ISSN: 0049-4488

Subject/Index Terms

• TRT Terms: Attitudes; Decision making; Demand; Information management; Information, data, and knowledge; Mathematical models; Modal split; Mode choice; Population; Psychological aspects; Psychology; Public transit; Trip generation; Trip purpose; Vehicle occupants
• Old TRIS Terms: Modal selection
• ITRD Terms: 2267: Attitude (psychol); 2248: Decision process; 285: Demand (econ); 8555: Information documentation; 696: Journey purpose; 6473: Mathematical model; 675: Modal split; 335: Population; 2255: Psychology; 744: Public transport; 1715: Vehicle occupant
• Subject Areas: Data and Information Technology; Highways; Operations and Traffic Management; Passenger Transportation; Planning and Forecasting; Public Transportation; Safety and Human Factors; Society; I71: Traffic Theory;

Filing Info

• Accession Number: 00131800
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Files: ITRD, TRIS
• Created Date: Jun 5 1981 12:00AM