THE MANAGEMENT OF URBAN PUBLIC TRANSPORT. A MARKETING PERSPECTIVE

This subject is dealt with in three sections: the urban environment and the competitive position of public transport is reviewed; the managerial response of urban public transport is discussed; and the progress made towards a more competitive system of urban public transport is considered. The latter section considers in particular the use of market research for service improvements and strategies for urban public transport management. /TRRL/

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0347010989
• Corporate Authors:

  Saxon House, D.C. Heath Limited

  Westmead
  Farhborough, Hampshire,   England 
• Authors:
  • Hovell, P J
  • Jones, W H
  • Moran, A J
• Publication Date: 1975

Language

• English

Media Info

• Features: Figures; References; Tables;
• Pagination: 275 p.

Subject/Index Terms

• TRT Terms: Administration; Economics; Local government agencies; Management; Market research; Marketing; Planning; Public transit; Transportation operations; Transportation planning; Urban areas; Urban transportation
• Geographic Terms: United Kingdom
• Old TRIS Terms: Transportation administration
• ITRD Terms: 155: Administration; 255: Economics; 192: Local authority; 143: Planning; 8119: United Kingdom; 313: Urban area
• Subject Areas: Administration and Management; Economics; Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00133697
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• ISBN: 0 347 01098 9
• Files: ITRD, TRIS
• Created Date: Sep 4 1981 12:00AM