SPONSORING OF TRAFFIC SAFETY - A BIG SUCCESS FOR SWEDISH TELECOM

This paper briefly describes a Swedish helmet sponsoring project. This project was carried out jointly by the Jaemtland Telecom and by the Jaemtland County Council. During the 1989-1991 period, 5,000 bicycle helmets were given away to all children who started the first school class (normally at the age of 7). The goal was to create a positive attitude towards helmet use. The project also aims to reduce head injuries to children caused by bicycle accidents. An evaluation study was performed among children and their parents in the year 1992. 134 children in first and second school class were interviewed. Their parents were sent the questionnaire. 122 parents answered the survey questions. A great majority of the respondents considered helmet sponsoring an excellent initiative. None of the respondents found the project a bad idea. Only a small number of the respondents had no opinion. Important conclusions are: (i) Telecom considers that the initiative has contributed significantly to its goodwill and public relations; (ii) The costs of the project have not been exceedingly high in comparison with other sponsored activities; and (iii) the helmet investment has produced increased helmet use among the younger children. For the covering abstract of the conference see IRRD 867563.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9067881554
• Corporate Authors:

  EUROPEAN CONSUMER SAFETY ASSOCIATION ECOSA

  P O BOX 75169
  AMSTERDAM,   Netherlands  1070 AD

  EURPEAN CONSUMER SAFETY ASSOCIATION ECOSA

  P O BOX 75169
  AMSTERDAM,   Netherlands  1070 AD
• Authors:
  • BJOERK, M-L
• Publication Date: 1993-10

Language

• English

Media Info

• Pagination: p. 107-8
• Serial:
  • EUROPEAN CONSUMER SAFETY ASSOCIATION REPORT 138. HELMETS FOR ALL: PROCEEDINGS OF A EUROPEAN CONFERENCE ON HOW TO PROMOTE HELMET WEARING FOR LEISURE AND SPORT, 26-28 APRIL 1993, STOCKHOLM, SWEDEN
  • Publisher: EUROPEAN CONSUMER SAFETY ASSOCIATION ECOSA
  • ISSN: 0923-3954

Subject/Index Terms

• TRT Terms: Attitudes; Bicycles; Children; Conferences; Economic efficiency; Evaluation and assessment; Financing; Head; Helmets; Injuries; Prevention; Protective clothing; Publicity
• Geographic Terms: Sweden
• ITRD Terms: 2267: Attitude (psychol); 1211: Bicycle; 1758: Child; 8525: Conference; 1687: Crash helmet; 237: Economic efficiency; 9020: Evaluation (assessment); 244: Financing; 2163: Injury; 9149: Prevention; 8573: Publicity; 8109: Sweden
• Subject Areas: Economics; Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00675008
• Record Type: Publication
• Source Agency: Institute for Road Safety Research, SWOV
• ISBN: 90-6788-155-4
• Files: ITRD
• Created Date: Mar 28 1995 12:00AM