ASSESSING USERS' ATTITUDES AND POTENTIAL MARKET FOR ATT

MARTA (Monitoring Attitudes towards Road Transport Automation), a cross-sectional project within the DRIVE II program of the Commission of European Communities, is collecting and pooling information on the market potential of ATT (Advanced Transport Telematics) on European inter-urban corridors. Market intelligence is provided, based on: (1) data collected from surveys conducted by the project and background information provided from DRIVE pilot projects and other sources, and (2) a market assessment framework which includes five modules (relevant ATT technologies, user requirements and responses, supply-side factors, corridor characteristics and typology, market assessment).

• Corporate Authors:

  Organisation for Economic Cooperation and Development

  Road Transport Research Program, 2001 L Street, NW
  Washington, DC  United States  20036
• Authors:
  • FILIPPI, F
  • SITE, P D
  • Pickup, L
• Conference:
  • OECD Seminar on Advanced Road Transport Technologies. Proceedings. TT3
  • Location: Omiya, Saitama, Japan
  • Date: 1994-6-6 to 1994-6-9
• Publication Date: 1994-6

Language

• English

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 163-174

Subject/Index Terms

• TRT Terms: Consumer behavior; Consumer preferences; Market assessment; Market surveys; Technological innovations; Traffic control
• Identifier Terms: European Commission
• Geographic Terms: European Union countries
• Old TRIS Terms: Automatic traffic control
• Subject Areas: Highways; Operations and Traffic Management; Society; I70: Traffic and Transport;

Filing Info

• Accession Number: 00673963
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 14 1995 12:00AM